Converting Clicks to Customers: Snack Desi Achieves 4.5x Visitor Identification & a 67% Conversion Boost

Meet The Brand

Snack Desi, a brand dedicated to preserving and delivering India's rich culinary heritage, specializes in 100% vegetarian, authentic, and traditional regional snacks. With a focus on products from Bihar, such as Thekua and Nimki, Snack Desi emphasizes quality by using small-batch production, no artificial colors, and recipes from home chefs and artisans.

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The Challenges: Stagnation & Missed Opportunities

Despite strong demand and a differentiated product catalogue, Snack Desi faced several growth bottlenecks that limited scale and profitability.

• Low Average Order Value (AOV): The brand was facing unit economics issues due to low AOV. Missing significant cross-sell opportunities across its diverse product catalogue, limiting transaction sizes.
• Scattered Implementations: Multiple apps for pop-ups, cart, and checkout created inconsistent design, higher maintenance overhead, and operational complexity across dashboards.
• Customer Visibility Gap: 98.5% drop-offs from visitor to buyer, no proper retargeting to these customers. The brand lacked the necessary tools to accurately identify and track high-value customers, making targeted retention and marketing campaigns difficult.
• Payment Limitation: A prepaid-only payment setup restricted conversions in a COD-dominant Indian market, increasing payment failures and excluding a large segment of potential buyers.
• High Platform Costs: A substantial 2% of monthly revenue was being spent on Shopify transaction fees, eroding margins.

Snack Desi needed a unified, conversion-focused solution that could improve visibility, boost AOV, and reduce costs without adding operational complexity.

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The FlexyPe Suite

1. One Dashboard, One Experience

With FlexyPe, Snack Desi unified FlexyPass, FlexyCart, and Checkout into a single, code-free dashboard. This eliminated design inconsistencies, reduced friction, and ensured the entire purchase journey stayed aligned with the brand’s look and feel.

2. Intelligent Checkout with AI-Powered Upsells

FlexyPe deployed a smart upsell engine that surfaced contextual product recommendations at the highest-intent moment - after purchase commitment but before payment.
For example, customers adding Nimki were shown Thekua, increasing basket value without disrupting the checkout flow.

3. FlexyPass: Advanced Customer Intelligence

FlexyPass enabled frictionless login and anonymous visitor identification using multiple signals.
The result: 4.5× more identified customers compared to standard methods - unlocking precise segmentation and intent-based retargeting across channels like WhatsApp.

4. Smarter Payment Orchestration

FlexyPe expanded payment flexibility by introducing:

• Partial COD to attract hesitant buyers
• Smart coupons to drive incremental AOV
• Higher payment success rates without increasing RTO risk

5. Complete Platform Fee Elimination

By switching to FlexyPe Checkout, Snack Desi eliminated Shopify’s 2% transaction fee, instantly improving margins on every order with zero operational disruption.

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Results & Impact: Measurable, Scalable Growth

Upselling That Paid for Itself

• 5× ROI from upsell revenue alone
• 16% of orders included at least one upsell item
  

Margin Expansion

• 2% transaction fee eliminated across all orders
• Net gains from upsells + fee savings far exceeded the cost of FlexyPe suite
  

Stronger Conversion Engine

• 67% jump in conversion rate
• 4.5× increase in identified visitors, enabling high-impact retargeting
  

Founder’s Take

“We were already using FlexyPe Cart and Checkout, but FlexyPass has been a game-changer. It identifies 15–20% of anonymous users along with their browsing behaviour, pages viewed and products checked.
We now retarget these users via WhatsApp and convert customers we would have otherwise lost. As we scale, this will significantly uplift our traffic-to-order conversion.”
— Shashi, Founder, SnackDesi