Introduction
Yezwe Apparel Pvt. Ltd., headquartered in Malappuram, Kerala, is reshaping the landscape of the global garment industry through its bold commitment to personalization and sustainability. In a market dominated by mass production and standardized sizing, Yezwe offers a refreshing alternative — fashion that celebrates individuality. Specializing in modest and Western wear for women and junior girls, the brand caters to a wide range of tastes and sizes, ensuring inclusivity at every level.
Driven by a made-to-order production model, Yezwe eliminates the overproduction and waste typical of traditional fashion cycles. By crafting garments only when they are ordered, the company not only honors each customer’s unique style but also significantly reduces its environmental footprint. Yezwe Apparel’s innovative approach is revolutionizing fashion by merging customization with conscious manufacturing, setting new benchmarks for sustainability.
Explore How Yezwe Solved COD & Shipping Challenges with FlexyPe.
Challenges
- Previous checkout solutions like Cashfree’s ecom360, GoKwik, and Razorpay’s Magic Checkout did not offer sufficient flexibility in configuring advanced COD and shipping slabs.
- Despite prepaid checkouts functioning well, the advanced COD feature consistently ran into technical issues — especially during shipping fee calculations — leading to failed transactions and customer drop-offs at checkout.
- Yezwe faced constant delays and reduced agility due to the need for developer or support team intervention for even minor updates—such as adjusting offers, shipping charges, or COD configurations causing operational bottlenecks and slowing down day-to-day decision-making.
Solutions
- Customizable Shipping Rates
FlexyPe gave Yezwe complete control over how shipping fees are calculated, helping them balance cost recovery and customer satisfaction with smarter shipping logic.
- Weight-Based Shipping
Yezwe used weight-based shipping (e.g., 0–1 kg, 1–5 kg) to match delivery costs and avoid losses on heavy orders. - Price-Based Shipping
Shipping charges were adjusted by cart value—for example, free shipping above ₹999—to boost order value.
- Partial COD for Increased Conversions
By enabling partial Cash on Delivery, FlexyPe gave customers more payment flexibility while still securing a portion of the payment upfront. This not only built trust with customers but also significantly reduced cart abandonment and improved order conversion rates.
- Built-in Upselling Capabilities
FlexyPe’s upsell feature enabled Yezwe to showcase relevant add-ons and product upgrades directly during the checkout process. By prompting customers with suggestions at the right moment, Yezwe was able to boost average order value and increase overall revenue without disrupting the purchase flow.
- Customizable Checkout Experience
FlexyPe’s flexible and user-friendly checkout design enabled Yezwe to tailor the entire shopping flow to match their audience's preferences. The platform allowed full customization of the checkout page—including the company logo, checkout page colors, banner content, payment options, and upsell product displays. This created a smooth, branded experience that improved trust, reduced drop-offs, and enhanced customer satisfaction.
Results
Sales Growth & Checkout Optimization After Implementing FlexyPe
Yezwe experienced a major improvement in performance after adopting FlexyPe — most notably, a 30% increase in overall sales. This growth was fueled by improvements in the checkout experience, smarter shipping logic, and payment flexibility that directly impacted conversion rates and customer satisfaction.
Initial State (Before FlexyPe):
Yezwe tested multiple checkout solutions—including platforms like Cashfree’s ecom360, GoKwik, and Razorpay’s Magic Checkout. However, each posed its own set of challenges. From frequent errors with advanced COD settings to lack of flexibility in shipping configurations, these solutions created operational hurdles and limited the brand’s ability to offer a seamless and efficient customer experience.
Key Challenges Included:
- Checkout Failures
Yezwe faced frequent disruptions in the checkout process due to errors in advanced COD settings and complex shipping configurations, resulting in lost sales opportunities.
- High Cart Abandonment
Many customers were reluctant to proceed with full COD payments, leading to abandoned carts and lower conversion rates due to the lack of flexible payment options.
- Limited Checkout Customization
The checkout flow offered minimal branding, no upselling capabilities, and a generic user experience that didn’t align with Yezwe’s brand identity.
- Support Dependency for Minor Changes
Even simple tasks like updating offers, adjusting shipping slabs, or enabling features required developer or support involvement, slowing down business agility.
Achievement (Post FlexyPe Implementation):
Switching to FlexyPe led to a remarkable 30% increase in sales, driven by a more flexible, branded, and conversion-optimized checkout experience.
Strategies Implemented:
- Partial COD Enablement:
Introducing Partial COD allowed Yezwe to secure commitment from customers while still offering payment flexibility, reducing cart abandonment and boosting order completion.
- Fast Support SLAs (<30 mins):
Yezwe benefited from rapid support response times under 30 minutes, ensuring any operational or technical issues were resolved quickly to maintain smooth order processing.
- Customizable Checkout Experience:
With FlexyPe, Yezwe personalized their checkout with brand colors, logos, banners, and tailored payment flows—creating a seamless and trustworthy shopping experience.
- Upselling at Checkout:
Relevant add-ons and product upgrades were shown during checkout, helping increase average order value without additional marketing spend.
- Flexible Shipping Configuration:
By using weight-based and price-based shipping slabs, Yezwe ensured accurate shipping charges, improved margins, and incentivized larger orders through smart free-shipping thresholds.
Message from the Founder
For Yezwe, FlexyPe wasn’t just a tool—it was a dependable partner. The brand owner highlighted how FlexyPe’s support team consistently stood out for their speed, reliability, and commitment. Unlike other platforms where delays were common, FlexyPe resolved issues promptly—even during late hours—ensuring uninterrupted operations.
We’ve been genuinely impressed by the support—quick, reliable, and always there when needed. Even late-night queries get answered, which really helps since that’s when I’m usually free to reach out.
– Mohammad Nishan, Yezwe
