Meet the Brand
Make Your Own Perfume (MYOP) is India’s first perfume bar offering high-quality, value-for-money fragrances designed specifically for Indian conditions. Reformulated with 50% compound concentration, MYOP perfumes are crafted to last longer in tropical weather.
Beyond selling fragrances, MYOP delivers a deeply personalised sensory experience. Customers are guided by perfumery experts to not only choose the right scent but also mix fragrances to create a truly unique, custom perfume. With 60+ stores across India, including airports and premium malls, MYOP has established itself as a modern, experiential fragrance brand.
The Challenge: The Vanishing Customer
As MYOP scaled rapidly, both online and offline, it faced growing challenges in conversion, visibility, and checkout efficiency.
Key Challenges
- Limited Visibility into Anonymous Users
A significant portion of traffic remained anonymous, leaving the brand blind to customer behaviour, viewed products, and high-intent segments—directly impacting retention and remarketing.
- Checkout Bottlenecks at Scale
The personalised nature of MYOP’s products required custom inputs during checkout. At high volumes, the standard platform checkout became restrictive, increasing abandonment, limiting payment flexibility, and driving up transaction costs.
- Missed Upsell Opportunities
Despite strong potential for complementary products—such as travel-sized pods, scent tags, and premium packaging—MYOP lacked a contextual, non-intrusive upsell mechanism at the moment of purchase intent.
- Payment Rigidity in a Diverse Market
MYOP operated in a market where a meaningful segment of customers required flexible payment options like BNPL. However, the existing checkout flow was rigid, limiting accessibility for these users. This lack of payment flexibility introduced friction at a critical decision point, leading to avoidable drop-offs and suppressed conversion potential.
- Prepaid Experience Risk
Premium positioning required a flawless prepaid checkout experience, where payment failures could erode trust and brand perception.
The Solution: FlexyPe Suite – Intelligence at Every Step
1. Customised, Premium Checkout Flow
FlexyPe redesigned MYOP’s checkout into a streamlined, two-step flow that captured fragrance selection and personalisation details without overwhelming customers.
- Logical sequencing preserved purchase momentum
- Upsell recommendations prioritised relevance over volume, aligning with MYOP’s premium positioning
2. FlexyPass Discovery Engine: Illuminating “Dark Traffic”
The primary objective was to unlock visibility into anonymous users.
- 46.5% Increase in Identified Customers
FlexyPass identified significantly more users within the same time frame compared to the previous period.
- Behavioural Intelligence
Around 15–20% of anonymous users were identified along with granular insights—pages viewed, products explored, and intent signals.
- High-Impact Retargeting
Armed with this data, MYOP launched WhatsApp-based retargeting campaigns, converting customers who would have otherwise dropped off unnoticed.
3. Intelligent Checkout for Profit & Flexybility
FlexyPe Checkout optimised both revenue and payment success.
- Revenue Uplift via Smart Upsells
About 4% of all orders included an upsell, delivering a 1.5× ROI on MYOP’s monthly FlexyPe investment from upsell revenue alone.
- Payment Versatility at Scale
Seamless support for BNPL (Snapmint) ensured conversions from the 22% of customers who required it. Multiple payment gateways reduced exposure to prepaid payment failures.
Results & Impact: Built to Scale
FlexyPe didn’t just solve immediate bottlenecks—it future-proofed MYOP’s growth engine.
The Long-Term Vision
With deep customer intelligence in place, MYOP is no longer operating on assumptions. By converting anonymous traffic into identifiable, high-intent users, the brand has transformed its marketing into a data-led, high-efficiency growth engine.
Combined with a streamlined checkout and intelligent payment orchestration, MYOP is now positioned to:
- Improve retention
- Scale personalisation
- Increase conversion reliability
- Build long-term customer relationships based on data ownership—not guesswork
